About Us


Bullet Blues Custom Apparel embraces an American way of living. Combining superior quality and design with high-quality fabrics. Bullet Blues offers clothing that is comfortable and sophisticated with just a touch of rugged American durability. From the denim fabrics to the final stitch, Bullet Blues, proudly enlist only 100% American craftsmanship and resources.

Bullet Blues women's collection, offers tops, jeans, and dresses which are effortlessly chic. Each piece is versatile, giving her the option to be as casual or dressy as she wants to be.

Bullet Blues men’s collection, offers the same uncompromising quality and style, and they are specially tailored to make him look and feel great.



In 2010, I went to visit the American Cemetery and Memorial in Normandy, France. It is located in Colleville-sur-Mer, Normandy and it honors the American soldiers who died in Europe during World War II.

While there we also explored the battlefields of Utah Beach, Omaha Beach, Juno Beach, Gold Beach, and Sword Beach. We watched some films explaining the Normandy landings, code named operation Neptune. They were so descriptive we could almost feel the terror of the bullets flying and massive explosions all around the brave soldiers. Knowing just a small amount of what these men endured for our freedom made me proud to have become an American citizen. I still remember my grandparents telling us how great the Americans were. They told us many war stories (both of my grandfathers were taken prisoner in Germany and the women had to survive alone with their children).

Before leaving the area, we visited the cemetery one more time. It is an enormous facility covering 70 perfectly manicured acres. 9,387 brave men were laid to rest there. Most were killed during the Normandy landings as well as the ensuing military operations of World War II. It was, however, the grave of an unknown soldier that touched us the most. I recall my son Guillaume, who was 12 at the time, asking me why there was no name on the cross.

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The cross reads “Here rests in honored glory a comrade in arms known but to God”. We had a discussion about who he could be. What was his race? What was his religion? How did he die? Nothing is really known about him but that does not mean he should be forgotten.
We knelt beside the unknown grave and prayed. In our hearts we knew that these brave young men came to this foreign land to help free people they did not know. They brought their courage, their rifles and their BULLETS.

When we decided to start BULLET BLUES CUSTOM APPAREL,L.L.C., we wanted to somehow honor the bravery and selfless achievements of these soldiers. We felt that the best way was to create all American made clothing using only American made materials and hope that the company name is a reminder of our country’s greatness and of the great men that sacrificed themselves to keep it that way.