Bullet Blues History: Celebrating D-Day

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Bullet Blues History: Celebrating D-Day

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Here at Bullet Blues, we take our history as seriously as we do our denim, but no day in history is more profound or important to us than D-Day. D-Day not only marks a turning point in the tide of World War II so many years ago, but it also marks the birth of something that means so much to all of us here – the birth of the Bullet Blues brand.

D-Day History

Since 1940, German forces occupied territories in northwestern France, which were fortified against the Allied forces with 2,400 miles of bunkers, landmines, and other obstacles. In January 1944, General Eisenhower was appointed as the commander of an Allied invasion of the northern shores of France. Using clever covert tactics and misdirection, the allies led the Germans to believe that the target of their assault was to be Pas-de-Calais, the narrowest point between France and England. The target, however, was Normandy.

Shortly after midnight on June 6th, 1944, now known as D-Day, over 24,000 paratroopers parachuted into France, followed by well over 150,000 troops who led an amphibious attack on five beaches in Normandy. Though 4 out of 5 of those beaches provided little resistance to the Allies, U.S. troops faced heavy fire on the codenamed Utah beach, where nearly 2,000 American soldiers died on D-Day.

Dday medics

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Despite the difficult weather and thousands of casualties, the five beaches were quickly taken and linked; less than a week later, nearly 300,000 troops had landed on those beaches. The success of Operation Neptune and the D-Day invasions allowed the Allies a crucial foothold in German territory that helped the Allies eventually defeat the Axis powers in 1945.

The Bullet Blues Connection

fallen soldier

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In 2010, Bullet Blues owner and designer Isabelle Benoit visited the American Cemetary in Normandy, France, with her son, Guillaume, where they were able to see the beaches where the D-Day battles raged and the graves of the unknown soldiers who went missing after those battles, or whose bodies were never recovered.

The honor and pride Isabelle and Guillaume felt that day inspired Isabelle to start Bullet Blues, a fashion company dedicated not only to supporting Americans and American businesses by making handmade products in America using American materials, but a product that honors the sacrifice made by all those soldiers who died on that day not just for America’s freedom, or France’s freedom, but the world’s freedom.

What do you think of D-Day? Let us know in the comments below!

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Categories:   General, History, Holidays