Levi’s CEO Says Stop Washing Your Jeans

Bullet Blues Blog


Levi’s CEO Says Stop Washing Your Jeans

“These jeans are maybe a year old and these have yet to see a washing machine,” the CEO of Levi Strauss, Chip Bergh, said Tuesday, referring to the jeans he was wearing during an interview at Fortune magazine’s Brainstorm Green conference in California. He went on to say “I know that sounds totally disgusting; I know it does.” (Do ya think?) Bergh explained that if you stop washing your jeans, it will help to maintain their shape and color. Watch the interview and read the response from Bullet Blues below.

Bullet Blues has received fun feedback from friends and fans, such as Josh Miller, The Made In USA Guy, since the interview and subject started to trend. Lane Boots posted on Facebook “Something tells us not washing your jeans just wouldn’t work for horse people!”, and we tend to agree with them due to the “ick” factor. We have a feeling this trend won’t catch on for people who get dirty – wonder what Mike Rowe from Dirty Jobs thinks about Bergh’s recommendation?

“I never wash my Levi’s,” Tommy Hilfiger told TMZ cameras in October of 2013. Check out the TMZ exclusive Tommy Hilfiger Ends the Denim Debate NEVER WASH YOUR JEANS.

Bullet Blues believes that you can wear your jeans up to one week without a wash, especially when traveling. Our new Men’s Cowboy Bleu Parisien JeansWomen’s Bleu de Minuit Jeans and Motocycle T-Shirt’s are stylish, comfortable casual travel wear that can easily be worn multiple times without a wash.

Bullet Blues Men's Cowboy Bleu Parisie Jeans Women's Bleu de Minuit Jeans & Motocycle T-Shirt

Bullet Blues Men’s Cowboy Bleu Parisie Jeans Women’s Bleu de Minuit Jeans & Motocycle T-Shirt Made in USA

So, how do you keep your jeans from smelling horrible without using laundry detergent? Some experts recommend spritzing jeans with white vinegar or vodka and hanging them out to air dry, or turning your jeans inside out and freezing them overnight once per month.

While fashion icons like Hilfiger and Bergh don’t see the need to machine wash their jeans, most people took to social media to say they will stick with machine washing, no matter the consequences. What do you think?

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Categories:   Men Designer Jeans, Women Designer Jeans


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